Creating an Engagement Custom Audience from video views is a powerful way to retarget individuals who have already shown interest in your content. Facebook Ads Manager allows you to create custom audiences based on how people interact with your video ads or organic posts. Here’s a step-by-step guide on how to create an Engagement Custom Audience from video views:
Step-by-Step Guide to Creating an Engagement Custom Audience from Video:
1. Go to Facebook Ads Manager
- Log in to your Facebook Ads Manager account.
- Click on the hamburger menu (three horizontal lines) in the top left corner.
- Select “Audiences” under the Assets section.
2. Create a New Audience
- Once you’re in the Audiences tab, click on the “Create Audience” button and select “Custom Audience” from the drop-down menu.
- A new window will appear, offering various options for creating a custom audience.
3. Select Engagement
- From the list of custom audience types, select “Engagement”.
- Facebook will then present several engagement types, such as video, lead forms, Instagram, Facebook Page, and more.
- Choose “Video” as the engagement source.
4. Choose the Video Engagement Type
Facebook allows you to target audiences based on how long they watched your video. Here are the available options:
- 3 seconds: People who watched at least 3 seconds of your video.
- 10 seconds: People who watched at least 10 seconds of your video.
- 25%: People who watched 25% of your video.
- 50%: People who watched 50% of your video.
- 75%: People who watched 75% of your video.
- 95%: People who watched 95% or more of your video.
Select the level of engagement you want to target based on your campaign objectives. For example, if you’re looking for more committed viewers, you may want to choose 50% or 75% viewership.
5. Select Videos
- After choosing the engagement type, you’ll be prompted to select the video(s) you want to create the custom audience from.
- You can select videos from your Facebook Page or Instagram account (if connected).
- Choose one or multiple videos depending on your campaign goals.
6. Set the Time Frame
- You’ll now be asked to set the retention period for your audience. This determines how far back you want to go when creating your audience.
- The default is set to 365 days, but you can adjust this number based on how recent you want the engagement to be.
For example:
- If you want to target viewers who engaged with your video in the last 30 days, you would input “30 days.”
7. Name Your Custom Audience
- After setting the retention time frame, name your audience so you can easily recognize it later. Use something descriptive like “50% Video Views – Last 30 Days” for better tracking.
- Click “Create Audience” to finalize the process.
8. Use the Custom Audience in Your Ads
- Once your audience is created, you can use it in your Facebook ad campaigns.
- When creating or editing a campaign, under the “Audience” section, select your newly created engagement custom audience.
You can also create Lookalike Audiences based on this custom audience to reach new people similar to those who engaged with your video content.
Creating an Engagement Custom Audience from video views is an effective way to retarget warm audiences who have already shown interest in your content. Whether you’re nurturing leads or driving conversions, these audiences are often more likely to engage with your brand than a cold audience.
For more detailed help with your Meta Ads strategy or other digital marketing services, consider partnering with Mentary Arts by Ahmed Abdullah. We specialize in helping businesses create custom audiences, optimize campaigns, and maximize results.
